"Don’t just follow university social media accounts; use them as a resource. There is a person on the other end of that Tweet, so ask them questions and don’t be afraid to engage with them.”
—Morgan Bibbs, assistant director of digital communications for enrollment services at the University of Arkansas
To stay in the know, FOLLOW
- University feeds plus those of individual departments.
- @UsEdGov and other federal and state education agencies.
- College experts (like U.S. News & World Report @USNews), bloggers, reporters, and admissions reps.
- Companies you’ve got an early eye on.
Click school- or program-specific HASHTAGS to
- Hear what others are saying about various colleges, programs, and careers.
- Search industry-specific terminology as you explore different fields.
- Monitor changes in the job market.
Join social media GROUPS for broad exposure to
- Academic fraternities and honor organizations.
- Clubs and campus activities.
- Conversations related to your chosen major or career.
- Group chats and Q&A sessions hosted by school administrators.
- Recruiters, managers, and other career contacts.
PHOTOS & VIDEOS
Pinterest and Instagram give an amazing glimpse into an org’s “casual” side, while Tumblr’s blog component delves even deeper into school and workplace culture. Meanwhile, Facebook and YouTube have fast become the go-to spot for admissions advice and virtual tours. Use these mighty tools to your future-planning advantage!
tips: Never post pics on social media that you wouldn’t want college admins to see.
